O álbum The Magic Whip, dos Blur, nasceu sob o signo de uma iconografia asiática. O tom mantém-se no teledisco de I Broadcast, dirigido por Tony Hung — uma parábola irónica sobre a sociedade dos emissores, quer dizer, a nossa condição digital e em rede.
I love the aspects of another city
The representatives are alright
In circulation the snake and the tiger
Waking up and shaving in industrial life
I broadcast
Closing on another day now
All for a cold sore
Something out of nothing
I love the aspects of another city
It's got your number and your blood type
They been intentious so need some focus
The apparitions of another prodigal night, right?
I broadcast
(...)
I broadcast
I'm running, I'm running, I'm running
I broadcast
(...)